Renault plans revolution with its “Renaulution”

Renault plans revolution with its “Renaulution”

Renault is all set to unveil its new strategic planning, at the beginning of the decade. The event which is all set to take place on January 14, is called “Renaulution,” and will be addressed by the CEO himself. As per reports by Automobilwoche, the plan is expected to focus on cutting costs and scaling down the lineup.

While the automaker refused to announce the name of the models that will be axed from its lineup, the move was expected to take place soon, given the effects of Covid on sales. The aim of the entire “Renaultation” revolves around reducing the plethora of services and the lineup by around 30%.

Renault new strategy  “Renaulution”

Since there is no clear statement from the carmaker, we can’t really understand the models that will be discontinued. However, considering the change in volumes of production by Renault, the best guess is the automaker might discontinue manufacturing of Espace, Scenic and Talisman, all of which have dropped in terms of sales & production.

Further, the event will also emphasise on avoiding “technology fields that are not immediately usable” and align their focus towards developing a reliable infrastructure to eliminate profits taken away by third-party vendors and suppliers. All of the suggested moves are expected to reduce the profits that are lost and will also modernise the Renault Group, making it more profitable than before.

Renault “Renaulution” strategy

As per the latest press conference, the CEO Meo also admitted to be aiming for a more realistic global strategy. He also claimed that their “geographic expansion has not produced the expected results.”

However, there lies one interesting take in the decision, the Renault CEO said that its alliance members, Nissan and Mitsubishi, will be moving to the “second league of car manufacturers.” This way, the brand will develop a reliable cycle of manufacturing.

Lastly, given the global trend, we might also get to hear some news around Renault’s future for electrification, in the event that is due for January 2021.

Also Read: Nissan teases 2021 Armada and Kicks for the US market

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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