Porsche expects to record highest sales in 2022

Porsche recorded impressive sales in 2021, and by the looks of it, this momentum will continue in 2022. According to Automotive News Europe, despite the global semiconductor chip shortage, Porsche expects to maintain and even set a new record for their sales.

Automakers worldwide have been hit by a semiconductor chip shortage thanks to the COVID-19 pandemic. It was caused by supply-chain disruptions and increasing demand for semiconductors at consumer electronic companies. Despite these problems, Porsche is quite confident about its sales.

Porsche’s executive board member, Detlev von Platen, who is responsible for marketing and sales, informed Automobilwoche that after seeing the current orders, he is confident about 2022. According to him, sales growth will reach a similar high compared to 2021.

Detlev von Platen also added that customers might face a longer delivery time thanks to the high demand. According to him, based on the number of cars being ordered, the wait time can range from several months to a year.

Last year, Porsche’s sales saw an impressive 11% increase from 2020 as they sold 301,915 cars globally. If they maintain this growth, their sales volume will cross 335,000 units this year. Porsche’s best-selling car for 2021 was the Macan with almost 88,362 deliveries, while the second best-selling car was the Cayenne with 83,071 unit sales.

Porsche is planning to hire 400 additional workers to maximize production rates. Currently, they have a workforce of about 40,000. Porsche also started producing the Cayenne in Kulim, Kedah, marking their first-ever vehicle production outside Europe.

Porsche was not the only premium brand that reported an increase in its sales in 2021. Other premium brands like Rolls-Royce and Bentley too recorded a growth in sales. While Bentley scored an impressive 31% growth in 2021, Roll-Royce reached a new target. They recorded a 49% increase in sales in January - their highest ever annual figure since their foundation in 1906.

Also Read: Ford aspires to become second-largest electric vehicle manufacturer in the next two years