Volkswagen Group might move Bentley under the Audi division

News is that Volkswagen AG is planning to shift control of the Bentley brand under its Audi subsidiary. The report was first published by a  German trade publication named Automobilwoche. 

Considering the news that hovers around the control shift of subsidiary, the publication also said that the shift is all set to be executed next year. The CEO of Volkswagen Group, Herbert Diess believes that this move might unlock new potential for their businesses.  The recent turn of powers is said to be divided as VW seeks economies of scale among its top-end brands. 

Another interesting insight about the report is that we might witness a new Audi-based SUV that will be added to Bentley’s lineup. Interestingly, synergies are said to be using Audi technology for the new Bentley SUV. 

While the automaker declined to give any comment on the matter, we are having high hopes on the same. Moreover, as per the news that emerged earlier this month, the German conglomerate has been keeping a keen eye on the future of its other brands like Bugatti, Lamborghini, and Ducati as it shifts its focus towards mass-producing electric cars. The move towards electrification might double the brand’s value to 200 billion euros.

Considering the similar news around the Volkswagen Group, sources also reported to Reuters that the new shift of powers might bring onboard new technology partnerships. The move might also result in increased stock market listings. 

Moreover, it was also reported that Volkswagen AG is curating plans to make its Italian supercar brand, Lamborghini, a more independent unit within the group. 

Several news agencies reported that Volkswagen had begun the preliminary talks with potential bidders for its Ducati brand, which is said to revolve around gauging potential interest in producing motorcycles.

Lastly, we might also see Lamborghini listing on the stock markets by 2021.

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